Worldwide Clinical Trials
Pitch: Short Motion Design Videos for Social, Website Enhancements

A few words on what I've put together here. First, I've reimagined some recent videos from Worldwide's LinkedIn posts, detailing how I would do it. Then, I've loosely specked a small test project (motion design for LinkedIn). Finally, I've written about how Kinlike Media would handle animations/improvements to the website. For this final piece, I spoke with a UX design expert on my team. More on that at the end.

Reimagining #1
LinkedIn Video (Getting ready for ASCO)
✤ 15-20 seconds instead of 30
✤ First 5 seconds of video (the most important): One of the folks who will be at the booth smiles and waves at camera. Handheld phone video style. Text comes onto screen: Let's Reimagine What's Possible
✤ Quicker, briefer photos and videos of ASCO imagery, booth setup. Snappy editing and motion.
✤ A moment or two of animated text-on-screen with strong design elements, similar to the website and style guide. The text can match words chosen for the booth design, such as Big ideas start with the right partnerships.

Reimagining #2
LinkedIn Video ft. Craig Dorer-Abadia
✤ First 5 seconds of video: Text animates on screen in a dynamic way, reading ASCO 2025: Where collaboration sparks breakthrough cancer care. Above the word sparks, three lines flit out like a sparkler, then turn into the Worldwide Clinical Trials logo.
✤ Keep subject on screen, but for less time. Instead, polished design and motion of the words he's saying (his voice is still heard). Design elements can include icons, pieces of the logo, or loose line drawings like what's on the website. Words can become highlighted or change color for emphasis. Emotional conveyance is improved with smart design and motion choices.
✤ Keep branded subtitles, and refine the design of lower thirds (name and job title), for when subject is on screen
✤ For end screen, include photo of engagement at Worldwide's booth, or relevant event photo of people connecting

First: Small Test Project
Motion design video (15-30 seconds), created to enhance a LinkedIn post and drive engagement toward webinar, article, or another call to action.
Here’s what I’m thinking for the process:
✤ 1 creative review call to discuss goals and particulars for the LinkedIn post
✤ Then, I send you style frames (including motion notes beneath each style frame) to approve
✤ Then, animation! I send you a video clip.
Revisions are ok and encouraged. If I need to revise the style frames, 2 rounds of revisions are included. Same for the video clip (2 rounds of revisions).
Price for this test project: $1,800